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Limited Time 5% Off on New Collection

This week's dreamy new arrivals are here

Rare sunrise-colored Padparadscha sapphires, dazzling and serene Exceptional Santa Maria aquamarines, and the classic revived marquise-shaped aurora white mother-of-pearl earrings! Limited-time 5% off special promotion — come find your one-of-a-kind gemstone! ✨

 

Note: The 5% discount will be automatically applied at checkout.

※ Offer valid until October 5, 2026 ※

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Showroom

Your Professional Jewelry Consultant

Step into the heart of Causeway Bay's shopping mall, and let FAiRYTALE unlock a bespoke chapter of jewelry crafted just for you. Our boutique features a curated selection of directly sourced seawater pearls and dazzling natural colored gemstones across all categories, all available in-store. We also offer exclusive one-on-one high-end custom jewelry services. Conveniently located, we cordially invite you to visit and discover — and create a fairy-tale radiance that is uniquely yours.

About Us

Since 2016, FAiRYTALE has embarked on its jewelry journey in the bustling commercial district of Causeway Bay, Hong Kong. 

We believe that every piece of jewellery should tell a unique story.

We deeply believe that jewellery means far more than adornment. It is an extension of confidence, a reflection of personal charm, and a testament to life's most precious moments. Whether for everyday styling, a romantic wedding, or a glittering gala, FAiRYTALE accompanies you, making you shine like the protagonist of a fairy tale on every occasion.

FAiRYTALE — for everyone who is writing their own fairy tale.

 

Japansese Akoya

High-quality Akoya from Japan

High-quality Japanese Akoya pearls possess a lustrous, enchanting sheen—crystal-clear and exquisitely radiant, with a pinkish overtone on a white base. They evoke the delicate, rosy complexion of a woman or the ethereal beauty of cherry blossom petals. Adorning a slender neck or graceful ears, they speak volumes of elegance and opulence.

Ear Jacket Collection

Feeling that your pearl studs are a bit too plain?

Our ear jackets are specially designed to enhance the refinement of pearl stud earrings! Each piece is meticulously designed by us, adding a touch of elegance and dimension to pearls! Simply slip them on, and your originally simple pearl stud earrings will instantly transform into a gorgeous and glamorous look!

Sapphire Collection

Premium selected sapphires

When selecting sapphire color, we prioritize good brightness, eye-clean clarity, high saturation, and vivid coloration. Additionally, we look for minimal dark areas, no color zoning, strong brilliance, and consistent light return from every angle. The cutting proportions should be symmetrical and well-balanced, maximizing the stone's fire and sparkle.

Ruby Collection

Premium selected rubies

Ruby is extremely rare and precious. In terms of value, in the trading world of the five major gemstones, ruby can be said to completely outshine other precious gems. We strictly select high-quality rubies, favoring those with good brightness, a clear and clean appearance to the naked eye, high saturation, and vivid color!

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