Brand Story

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Brand Story

About Us

Since 2016, FAiRYTALE has embarked on its jewelry journey in the bustling commercial district of Causeway Bay, Hong Kong. We are dedicated to crafting one-of-a-kind jewelry pieces, each designed by our team and meticulously crafted using premium-quality pearls, colored gemstones, and natural diamonds sourced from around the world. Combining exquisite craftsmanship with the expertise of seasoned artisans, we bring every intricate detail to perfection.

With high-quality materials and refined designs, we aim to create jewelry that goes beyond mere accessories—serving as a source of confidence and charm for the wearer. Whether for daily fashion, weddings, or significant celebrations, we hope to make every client shine like the protagonist of a fairy tale, capturing attention and admiration. Since our brand’s inception, we have remained steadfast in our pursuit of quality and beauty, earning the trust and recognition of our customers along the way.

FAiRYTALE—dedicated to everyone who is writing their own story.

Pro-active to explore the oversea market

In addition to the Hong Kong market, we are now actively expanding into overseas markets, with current clients including Macau, Taiwan, the United Kingdom, Singapore, Malaysia, Australia, the United States, Canada, and others.

We have obtained the Quality Wedding Merchant Certification for four consecutive years and have been awarded the Hong Kong Retail Management Association (HKRMA) Certified Online Shop Accreditation for three consecutive years.

Moreover, we provide comprehensive pre-sales and after-sales services, ensuring confidence and reliability in every purchase.

Directly supplied by the origin

Our Japanese Akoya, South Sea pearls and Tahiti are all seawater pearls directly supplied by the origin. Seawater pearls are nucleated and can be tested by a formal testing organization. They have a better luster than ordinary freshwater pearls and belong to the jewelry level.

Long term cooperating factories

Our jewelleries are produced by long-term cooperating suppliers and factories, and made by experienced craftsmen.

18K gold/AU750 setting

Our inlaid jewelry is all 18K gold/AU750, neither gold-plated nor gold-clad, no plating, no fading, and most people are not allergic.

Bespoke Jewelry

We accepts any type of jewelry design customization. It will take about 3-4 weeks. Please Click here for details.

*Do not accept Email attachement*

Whatsapp Us

Gift wrapping

Each product will be packaged in an individual jewelry box or pouch

Certificate of Registration for Category A Registrant t (Section 53ZUG, Cap 615)

Registration No.: A-B-24-03-06209

Physical Shop

Shop Address: Shop 206D, 2/F Causeway Bay Plaza 1, 489 Hennessy Road , Causeway Bay, Hong Kong

Opening hour：Mon-Fri 13:00-19:00; Sat 14:00-19:00

Tel:+852 5749 9600

Order enquiry: +852 5978 1225 (Whatsapp)

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