Brand Story

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Brand Story

About Us

Passion Insight Limited (Brand: FAiRYTALE) established in 2016. Our store is located in Causeway Bay.

We focus on sea-water pearl Jewellery including (Japanese AKOYA, Tahitian Pearl, South Sea white/golden pearls) as well as natural diamonds and gemstones. We purchase and select high-top quality of pearl ourselves, then design and make in into final products with in-house manufacturer.

The design of FAiRYTALE aims at pushing the pearl jewellery into the market of younger generation, and to make more and more ladies to become elegant.

Pro-active to explore the oversea market

Except for Hong Kong and Macau markets, we started to expand overseas. Our customers cover Taiwan, Singapore, UK, Malaysia, Australia, America and Canada etc.

FAiRYTALE has achieved the qualification of being a “Quality Wedding Merchant” provided by ESDLIFE for 4 consecutive years.

FAiRYTALE was awarded “Top 10 Quality E-Shop” which is a recognition by Hong Kong Retail Management Association for 3 consecutive years

Directly supplied by the origin

Our Japanese Akoya, South Sea pearls and Tahiti are all seawater pearls directly supplied by the origin. Seawater pearls are nucleated and can be tested by a formal testing organization. They have a better luster than ordinary freshwater pearls and belong to the jewelry level.